Infobip
ClickSend
Infobip vs ClickSend: Complete Comparison (2026)
Infobip is 6% cheaper ($0.0065 vs $0.0069/SMS). Infobip vs ClickSend 2026: pricing, features & API compared. Side-by-side verdict.
Quick Verdict
Infobip wins on pricing. Infobip offers more features. Read the full comparison below to find the best fit for your use case.
At a Glance
| Metric | Infobip | ClickSend |
|---|---|---|
| Founded | 2006 | 2013 |
| Headquarters | Vodnjan, Croatia | Perth, Australia |
| Outbound SMS (US) | $0.0065 | $0.0069 |
| Inbound SMS (US) | $0.0065 | $0.0000 |
| SLA Uptime | 99.99% | 99.95% |
| Global Coverage | 220+ countries | 240+ countries |
| Free Trial | Yes | Yes |
| Free Credits | $0.00 | $2.00 |
Pricing Comparison
| Pricing Item | Infobip | ClickSend |
|---|---|---|
| Outbound SMS (US) | $0.0065 | $0.0069 |
| Inbound SMS (US) | $0.0065 | $0.0000 |
| Local Number | $0.00/mo | $1.30/mo |
| Toll-Free Number | $0.00/mo | $2.50/mo |
| Verify / OTP | $0.05/auth | N/A/auth |
| Volume Discount | fully custom enterprise pricing | tiered from $0.0188 down to $0.00694 |
Feature Comparison
| Feature | Infobip | ClickSend |
|---|---|---|
| SMS | ✅ | ✅ |
| Voice | ✅ | ✅ |
| ✅ | ❌ | |
| ✅ | ✅ | |
| Verify / OTP | ✅ | ❌ |
| Number Lookup | ✅ | ❌ |
| Short Code | ✅ | ❌ |
| 10DLC | ✅ | ✅ |
| Flow Builder | Moments | None |
| SDK Languages | python, node, java, ruby, php, go | python, node, java, ruby, php, csharp |
Compliance
| Standard | Infobip | ClickSend |
|---|---|---|
| HIPAA | ✅ | ❌ |
| SOC 2 | ✅ | ❌ |
| PCI DSS | Level 1 | No |
| GDPR | ✅ | ✅ |
Pros & Cons
Infobip
Pros
- + Massive omnichannel support with 60+ communication channels
- + Owns network infrastructure for direct carrier connections
- + Excellent enterprise support with dedicated account management
- + Strong compliance posture with SOC2, HIPAA, and PCI DSS Level 1
Cons
- - No public pricing requires contacting sales
- - Enterprise-focused and not SMB-friendly
- - Complex onboarding process for new customers
- - Overkill for simple SMS use cases
ClickSend
Pros
- + Simple and transparent pay-as-you-go pricing
- + Easy to use with minimal setup required
- + Multi-channel support including SMS, email, fax, and post
- + Good documentation with clear API reference
Cons
- - No advanced CPaaS features like flow builders
- - No verify or OTP API
- - Limited developer tools and SDKs
- - No visual workflow builder
Send an SMS: Code Comparison
Infobip (Node.js)
// Infobip - Send SMS
const client = require('infobip');
// Initialize with your Infobip credentials
client.messages.create({
to: '+1234567890',
from: '+1098765432',
body: 'Hello from Infobip!'
});ClickSend (Node.js)
// ClickSend - Send SMS
const client = require('clicksend');
// Initialize with your ClickSend credentials
client.messages.create({
to: '+1234567890',
from: '+1098765432',
body: 'Hello from ClickSend!'
});Which Provider Should You Choose?
Choose Infobip if...
Large enterprises needing 60+ communication channels with enterprise SLAs and full compliance certifications
Choose ClickSend if...
Small businesses needing simple transactional SMS without the complexity of full CPaaS platforms
Real Cost at Scale
Estimated monthly spend on outbound SMS only (US rates). Does not include phone number fees or inbound messages.
| Monthly Volume | Infobip | ClickSend | You Save |
|---|---|---|---|
| 10,000 msgs | $65 | $69 | $4 with Infobip |
| 50,000 msgs | $325 | $347 | $22 with Infobip |
| 100,000 msgs | $650 | $694 | $44 with Infobip |
| 500,000 msgs | $3250 | $3470 | $220 with Infobip |
| 1,000,000 msgs | $6500 | $6940 | $440 with Infobip |
How to Migrate Between Infobip and ClickSend
Switching SMS API providers is generally straightforward and can be completed in a few days to two weeks depending on your integration complexity.
- 1
Sign up and get API credentials
Create an account on the new provider and generate your API key or Auth Token. Both Infobip and ClickSend offer free trial credits.
- 2
Update your API integration
Both providers offer SDKs in python, node, java and more. The REST API structure is similar — typically a one-day code update.
- 3
Port your phone numbers
Number porting typically takes 2–5 business days. Run both providers in parallel during the transition to ensure zero downtime.
- 4
Update webhooks and test
Reconfigure delivery receipt and inbound message webhooks. Run a full send/receive test before cutting over production traffic.
Frequently Asked Questions
Is Infobip cheaper than ClickSend?
Which has better developer experience, Infobip or ClickSend?
Which is better for OTP and verification?
Can I migrate from Infobip to ClickSend?
Ready to choose your SMS API?
Use our pricing calculator to estimate your monthly costs, or check out individual provider reviews for more details.